April 10, 2024
Sharma Travel Agent
- Client
- Sharma Travel Agent
- Industry
- Travel & Transport
- Services
- Brand StrategyUX StrategyUI/UX DesignArt Direction
- Live Page
- Open Project
Case Study
From daydream to enquiry, in one tap.
Sharma Travel Agent moves people — cabs, transfers and coaches for trips across the region. The work set out to make the very first step, from picturing a journey to actually reaching out, feel like the easiest thing on the page.

01
The Challenge
Ground travel is a trust purchase. Before anyone books a coach for a family trip or a tempo traveller for a tour group, they want to know exactly what they're getting — the vehicle, the comfort, and the people on the other end of the phone. A site in this space has two jobs at once: make the fleet feel dependable, and make getting in touch effortless.
Sharma Travel Agent had the substance to prove — buses and tempo travellers on rent, best prices, trained drivers, round-the-clock support. What it needed was a website that carried all of that and, from any point on the page, kept a clear route open to Call, WhatsApp or Enquire.
02
The Approach
The work paired brand and UX strategy with art direction: decide what the business should feel like — reassuring, energetic, ready — then design the shortest possible path from interest to enquiry.
Every decision answered to three ideas:
Show the fleet
Let each vehicle sell itself — clear photography, seat counts and the comforts that matter on a long journey.
Always reachable
Call, WhatsApp and Enquiry never more than a tap away — on every vehicle card and every screen.
Vibrant, not busy
Warm, energetic visuals that make a trip feel exciting without ever burying the next step.

03
The Solution
The site leads with the promise — ride in comfort — and backs it with a browsable fleet: Maharaja tempo travellers, Urbania cabins, mini buses and luxury coaches, each laid out with its seat count, its comforts and three ways to get in touch. Navigation stays seamless, the imagery stays vibrant, and an Instant Booking Call form sits right in the hero so an enquiry is never more than a name and a number away.
On mobile — where a traveller is often planning on the move — the same fleet and the same one-tap enquiry carry over without losing clarity, turning miles into smiles from the first scroll.


04
The Impact
The site is built to do one thing well: turn interest into a conversation.
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Enquiry-led by design. Call, WhatsApp and Enquiry sit on every vehicle, so there's never a dead end between wanting a trip and asking for one.
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A fleet that reassures. Presenting each vehicle with its comforts up front does the trust-building before a traveller ever picks up the phone.
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Consistent across devices. Desktop or mobile, the path from browsing to booking enquiry stays short and obvious.
Collaboration
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